Convenience stores should have clear functional areas, and it is recommended to place store display shelves according to the area.
The space of convenience stores is generally small, but although the sparrow is small, all its important organs are there: a complete convenience store should include public areas such as food area, daily necessities area, cash register area, leisure area, and beverage area. The location and function of each area are different, and the display shelves in the store need to be placed according to specific display needs.
The shelves of convenience stores are placed in a standardized manner based on the specific characteristics of the products.
Many shop owners know that products should be displayed in different areas, but they are unaware that each area's products have many different attributes. If not allocated and placed according to attributes, it will give customers a feeling of disorderly product display and inconvenience in purchasing.
The ideal location for convenience store shelves should be
(1) Meet the fast shopping needs of customers.
(2) Stimulate customers' potential purchasing desire.
(3) Provide customers with a comfortable feeling and a pleasant shopping experience.
The shelf layout of convenience stores follows the principle of "easy to see and easy to choose".
This convenience store is located in a community with high daily sales. People are willing to choose convenience stores because their shopping is convenient and fast. Therefore, the layout of store display shelves should prioritize a pleasant shopping experience for customers. Reasonably utilize every space in convenience stores, place commonly used hot selling products (such as water, beverages, tissues, etc.) in prominent locations at the entrance, and place infrequently sold items in the corners of the store.